Coca-Cola Books
By : Mark Pendergrast
Published by : Phoenix, a division of Orion Books Ltd, London
Pages = 556
Pictures = 57
An unauthorised history of the world's most popular soft drink.
Invented just over a hudred years ago in America as a cocaine-laced patent medicine, Coca-Cola (now minus the cocaine) has succeeded beyond the wildest dreams of its inventor. But in this incredible story of how a soft drink came to be regarded as 'the sublimated essence of all that America stands for', For God, Country and Coca-Cola tarnishes that gilded image, revealing back-room political deals, cosy arrangements with the US government and the World Bank, black market trades of Coke for money and sex, and brutal treatment of competitors, migrant workers and the Third World Coca-Cola labourers - and finally, how the universal flood of Coke has irrevocably changed world culture.
This book includes :
'As a reference work, as a history, and as a rich source of anecdote, it could hardly be bettered' - Sunday Times
Copyrighted 1993.