Coca-Cola Books
By : Elizabeth Candler Graham and Ralph Roberts.
Published in Australia by : Bookman Press,
Pages = 344
Pics = 25
1. The Backyard Beginning :
It was once disparagingly described as "99-percent sugar and water." But it is that other one percent that makes it The Real Thing, that sweetness, that bitterness, the hint of this taste, the suggestion of another, the fizzy tickle across the tongue, and the refreshing glide down the throat. Now that's Coke.
Coca-Cola
Coke has become a universal product. You don't need to speak the language. Ask for a Coke on the sands of the Mideast, the pampas of Argentina, among the lush foliage of a polynesian island, or under a "Red Rising Star of the East" flag in China, people will know what you want.
For a century now, millions of soda fountain clerks and machines have mixed one ounce of Coca-Cola syrup with six-and-a-half ounces of carbonated water, and millions upon millions of people have plunked down their nickels, pasetas, francs, birrs, rupees, and rials for the pause that refreshes.
Coca-Cola has become a billion-dollar business, but it all started modestly on a May day in 1886, behind the house of one John S Pemberton of Atlanta, Georgia.
Pemberton was a druggist, who like so many others of the day dubbed himself "Doctor," although no evidence of a formal medical degree has ever been found. He had fought with Pemberton's Cavalry and served as a captain with General Joe Wheeler during the War for Southern Independence. At the end of the war, Pemberton, like the rest of his fellow Georgians, was working hard to rebuild his life in the defeated Confederacy - that proud country that had existed all too briefly and was now occupied by blue-clad foreign troops. Only slowly did Georgia and the South come reluctantly back into the Union, and some foot dragging continues even today........
This book includes : Interviews, Photos from family archives.
Copyrighted 1992.